By lauren, 20, July 2016 | #ad manager
The only way you’re going to be able to market your company and ultimately connect your brand to consumers, build loyalty and generate revenue is if you know who your audience is.
At Koffeed, we know it and you should to! The only way you’re going to be able to market your company and ultimately connect your brand to consumers, build loyalty and generate revenue is if you know who your audience is. Knowing your audience is the first and most important step in creating and marketing your brand.
If you’re selling a product or service, you’re aiming for a certain population to purchase it. Finding that population, in the beginning, may seem daunting. With a few tips and tricks, though, you’ll be marketing to the right audience in no time!
Firstly, consider the overarching themes surrounding your company. Think about what your company stands for, what its goals are and what it’s selling. What is your brand?
If you’re product-driven, your audience consists of people you want to sell your product to or who would benefit most from buying it. The same basic principle applies to service-driven companies, whose audience is the group of people who would benefit most from your services.
For content creators, it’s a little more complex, but still not too difficult. Just take time to think about who would benefit most from the information you specialize in. Once you know who would benefit most from doing business with you, you can alter your marketing strategy, mission, products and services to best accommodate that audience and find your niche.
You can gauge interest in a number of ways on social media. A well-curated Facebook page, Twitter handle and Instagram account can go a long way to bring your audience straight to you. Dip your toes into social media advertising with platforms such as Ad Manager or Twitter Ads to test specific audiences through gender, interests and more.
By posting engaging articles, photos and links, you can engage viewers who are interested in the same values and specialties of your company. You should also follow other accounts similar in content to your own, and don’t be afraid to follow lots of people and companies to see who follows you back. This is called community management, and it is an important tool to use in order to interact with your audience once you’ve gauged the who they are, where they are, age, etc.
You can also use hashtags to engage with the audience you create on social media. Read here on how you can market with hashtags. When you’re ready to take the next step, you can pair up with an advertising or marketing agency to best reach the audience you’ve determined as your own.